[To read the entire article, click here.]Shlomo Momo’s Mojo Hits Birthright Go-Slow
I really couldn’t help myself on that post title. There must be a little of the Hollywood Variety headline editor in me. At any rate, Jewish Week reports that Birthright tour impresario Shlomo “Mojo” Lifschitz, whose Oranim Educational Initiatives hosted more trips (50,000 “satisfied” customers) than any other tour provider, has parted company with Birthright.
For some odd reason, a guy who helped coin and market the term “sexual Zionism” has hit a wall. I guess his hard-sell proselytizing for making Jewish babies and aliyah is no longer in favor.
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